Madonna sketchy?You bet. Today Macy’s released three sketches of Madonna’s “Material Girl” clothing line which will hit store shelves and the retail chain’s web site Macys.com on August 3rd…just in time for back-to-school.
Which is perfect since the pop superstar says most the direction of the new junior’s label is channeled through her 13-year-old daughter Lourdes, who is borrowing heavily from the world of dance for her inaugural season.
Madonna and Lourdes have formed a company called MG ICON, which will produce the collection of apparel, footwear, handbags, jewelry and – wait for it – fingerless gloves.
The collection will retail from $12 to $40.
Look for an ad campaign to launch on June 29. We should know who the mysterious celebrity muse is soon after that.
There will also soon be launches of a Macys.com/materialgirl site and “Material Girl” Facebook and Twitter pages with more imagery and behind-the-scenes video.
Madonna, 51, says that it was fashion designer and good friend Stella McCartney who encouraged the burgeoning design talent of Lourdes when she was 8 years old.
But it is the Material Mom is a fashion icon.
Madonna is currently in Dolce & Gabbanaspring/summer ads. Previously she has modeled in ad campaigns for Louis Vuitton, Versace and the Gap.
In 2007 she created a limited-edition capsule collection with H&M stores called M by Madonna.
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