If "W.E." is a flop, it won’t be for lack of promotional effort from Madonna:
The director premiered her film yet again with a starry screening at the massive "Ziegfeld Theater" on Monday evening — following a string of earlier premieres in Venice, Toronto, London and an event in December in New York.
Madonna choked up and was close to tears, while thanking her deceased mother and film editors on the project, during an address to the packed audience, including "W.E." cast members Andrea Riseborough, James D’Arcy and Oscar Isaac.
"I’m really tired from working my ass off for the 'Super Bowl'. Anybody, who knows me, knows that, when I’m tired, I cry. So, if I cry, please don’t hold it against me. I’m really not a sentimental kind of person", said Madonna, wearing a dramatic black "Marchesa" gown.
"I never get sick of watching the movie, because you're in it", she enthused of her cast, before settling into her seat to watch the flick, centered on the romance between the Duke and Duchess of Windsor.
"I’ve known Madonna since she was 19. She was barely famous", recalled Diane von Furstenberg, on line for popcorn.
"She came to a party that I was giving. She had a big hat, and nobody talked to her, except my mother."
Following the premiere, sponsored by the "Cinema Society" and "Forevermark Diamonds", Madonna partied late into the night — despite her fatigue — at the "Top of the Standard", followed by an even more exclusive dance party at "Le Bain".
Ditching the "Marchesa" for a casual look, Madonna shimmied enthusiastically on the glimmering dance floor with her backup dancers.
A small conga line of friends interrupted her chest pops.
Towards the end of the night, a young assistant’s birthday was celebrated with a cake and sparklers, while Madonna led the crowd in singing "Happy Birthday".
"People think of me as a singer and performer, and maybe it seems unusual to choose to make a film. But it’s important to note that I think of myself as a storyteller", said Madonna.
"When I write songs, I tell stories. When I put on shows and perform on stage, I'm telling a story. And with this film I told a story."
source: wwd
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