Saturday, January 14, 2012

Madonna's Interview Helps "ABC" To Rank #1 On Friday And Hit A Season High




With the finales of "Extreme Makeover: Home Edition" and "20/20", "ABC" ranked #1 on Friday in Adults 18-49, equaling a season high on the evening.

- Building its numbers for the 2nd straight week, ABC drew its biggest Friday audience in 12 weeks (since 10/21/11) and matched its strongest young adult number on the night this season.

- During the 10pm hour, "ABC"’s "20/20" stood as Friday’s #1 newsmagazine, defeating "NBC"’s "Dateline" by strong margins in head-to-head competition with Total Viewers (+8%), Adults 25-54 (+28%) and Adults 18-49 (+31%).

"ABC"’s "20/20" featured a look at the underground world of women desperate to be moms, plus creative ways that some college girls are paying off the cost of higher education, and an exclusive interview with pop icon Madonna.


source: zap2it

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