Hard Candy Fitness Toronto
Not only will Madonna kick off our Grand Opening Feb. 11 by leading her signature #AddictedtoSweat class, but world renown artist Mr. Brainwash will create an 11 by 30-foot mural LIVE – to be installed on-site!!
Events include Madonna leading workout with Hard Candy Fitness members from around the world,master classes for members throughout the day, local DJs and live mural creation by famed urban artist Mr. Brainwash
Toronto, ON – The Toronto grand opening of Madonna’s Hard Candy Fitness® on Tuesday, February 11 will not only include a master class taught by Madonna for Hard Candy Fitness members from around the world, but will also feature a live on-site creation of an 11 by 30 foot mural installation by the internationally renowned artist Mr. Brainwash. Madonna previously collaborated with Mr. Brainwash on the creation of the cover artwork for her 2009 multi-platinum Celebration album.
Hard Candy Fitness is a global luxury fitness brand in partnership with Madonna and New Evolution Ventures (NeV). The official celebration is Tuesday, February 11 at the brand’s newest and largest club located in the heart of Toronto in the Aura building at College Park. The facility first opened late last year in October.
Madonna will lead her signature Addicted to Sweat cardio-based dance class with club members from around the world as part of the day’s festivities. For Hard Candy Fitness Toronto members who did not get the chance to participate in the class with Madonna, the Hard Candy Fitness Performance Team will be leading group fitness classes throughout the day prior to Madonna’s arrival. True to the brand’s concept of mixing fitness with entertainment, dance and music, local Toronto DJs will also be performing throughout the day and evening.
For more information about the Toronto club’s membership opportunities, please visit hardcandyfitnesstoronto.com or call 416.979.1645. The brand is expected to announce additional locations this year as it continues its expansion into destination cities around the world.
About Hard Candy Fitness:
Hard Candy Fitness is a global luxury fitness brand with a distinctive footprint. The clubs are focused on innovative group fitness programming and personalized fitness training. The brand was created in 2010 by Madonna, the world’s leading female pop-icon and well-known fitness enthusiast, and New Evolution Ventures, the world’s leading expert in fitness club development and operations. Hard Candy Fitness currently has club locations in Moscow, St. Petersburg, Santiago, Sydney, Mexico City, Rome, Berlin and Toronto. For more information, please visit www.hardcandyfitness.com.
About New Evolution Ventures® (NeV):
Based in Northern California, New Evolution Ventures® (NeV) has a two-decade plus record of success in delivering superior returns on investment, specializing in the acquisition, development and operations management of both domestic and international fitness endeavors. Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney and following a strategic partnership with Vision Capital in 2011, the current team of NeV professionals is setting industry-wide standards one brand at a time. Operations have spanned over 20 countries worldwide and included hundreds of facilities. Our team’s industry experience has positioned NeV as a global leader in its field, expanding and reinventing the vision of fitness. For more information, visit www.nev.com.
Press contact for Madonna:
Liz Rosenberg
Liz Rosenberg Media,
212.991.4290 or liz@lizrosenbergmedia.com
Hard Candy Fitness Toronto media contact:
(For interview requests or high-res photography):
Christie Hill
rock-it promotions, Inc.,
416.656.0707 ext. 110 or christie@rockitpromo.com
New Evolution Ventures media contact:
Linell Killus
Chief Marketing Officer,
925.297.6372 or linell@nev.com
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