Both Madonna's manager Guy Oseary and co-producer William Orbit had the chance to spend a few words and interact with the fans who got in touch with them on the social networks to share their thoughts on the promotion of MDNA.
They both reassured the fans - Guy invited to do not think in traditional while William said they were perhaps not following the promo 'rule book', but Madonna and Guy Oseary know what they’re doing and they are doing it with panache.
A new hint of what's in store comes again from W.O. himself, as he shared on Facebook:
"Filming an EPK for MDNA today. All the other contributors have done their bit so I can’t not do it. Being up all night in the studio right before not the ideal, but i got tinted glasses".
In case you don't know what an EPK is, an electronic press kit is used in the media as an equivalent of a traditional, printed press kit, but benefits immensely from the fact it can be filled with images and multimedia content, making some EPKs brilliant pieces of art themselves.