Despite a career spanning three decades, with the release of her latest album Madonna has made it clear she is not going the traditional route that she may have gone promoting her past albums.
With the release of "MDNA" yesterday, "Spotify" announced that, "to celebrate 'Spotify' users have the chance to win a pair of premium tickets to Madonna’s already sold-out US tour."
To enter, users need to listen to the album three times through within the next two weeks (until April 9th, 2012).
"The goal of this campaign is to showcase Madonna’s latest album as a whole, while rewarding her fans in a unique and engaging way", says Jordan Walker, who works in "Label Relations" at "Spotify".
"'Spotify' worked closely with Madonna’s management and 'Interscope Records' to create a 'stream to win' campaign around 'MDNA' that will drive album streams and leverage 'Spotify'’s social integration to generate buzz and virality on 'Facebook'. We want to reward Madonna’s super fans on 'Spotify' by giving them the opportunity to see her live in concert in every US city of her tour."
Fans can increase their chances of winning by signing up for an e-mail list from Madonna and "Interscope Records" at a site called "MDNA Superfans".
"Facebook" seems to be an integral part of the "MDNA" campaign with one of the few promotion opportunities being a live interview with Jimmy Fallon on the social network.
Additionally, with its new "Timeline" feature, which includes an icon of the album most recently listened to as well as the four most recent tracks; the album will have high visibility with "Spotify"’s integration with "Facebook".
The fact the album cover is so bright and vibrant will only help its chances of being noticed.
source: billboard
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