The Smirnoff Co. has announced that they are offering 'The Smirnoff
"MDNA" Nightlife Edition Remix Album' to Madonna fans. The surefire
collector's album will be available to consumers exclusively through the
Smirnoff US Facebook page. The Smirnoff "MDNA" Nightlife Edition Remix
Album features seven remixed tracks from Madonna's new album, "MDNA."
Both albums are scheduled to be released on March 26th. The "MDNA"
Nightlife Edition Remix Album showcases DJ sensations Kid Capri & Just
Blaze, from Smirnoff's Master of the Mix program and never heard before
versions of new tracks including "Give Me All Your Luvin'" and
"Masterpiece." This is the latest element of Smirnoff's multifaceted
partnership with Madonna and Live Nation Entertainment.
Smirnoff's exciting offer to fans enables them to purchase the "MDNA"
Nightlife Edition Remix Album by 'liking' their US Facebook page
(facebook.com/SmirnoffUS) and placing their order for $3.50. The
simultaneous March 26th distribution of the remixed downloads and the
release of "MDNA" on March 26th enables Smirnoff fans to be the first to
hear the unique compilation.
Simon Burch, Global Brand Director for The Smirnoff Co., commented, "It
is a testament to Madonna's phenomenal performance and album production
that these tracks can be remixed whilst retaining their musical integrity
and broad appeal. It is exciting to be giving our fans the first chance
to hear these incredible tracks in an expertly produced compilation
album."
"We are delighted that Madonna and Live Nation Entertainment's
collaboration with Smirnoff gives us the chance to share extraordinary
original content with fans, and provide them with new and exciting ways
to experience Madonna's music," said Christopher Swope, Senior Vice
President, Strategic Alliances & Innovation, Live Nation Network.
The Smirnoff "MDNA" Nightlife Edition Remix Album is part of a
multi-faceted program between Madonna, her partner Live Nation, and
Diageo, the parent company of The Smirnoff Co.
The Smirnoff Co. believes in careful consumption and responsible
nightlife behavior.
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