MADONNA AND THE JOINT VENTURE WITH SNAPCHAT

Even after all these years, Madonna is still finding ways to innovate and present her art to the masses.

“Living For Love” is the lead single from the singer’s upcoming thirteenth album Rebel Heart, due in March. The video is reportedly being shot by French artistic duo JACK, who have worked primarily with fashion houses, but who have directed a few musicvideos as well.



The singer’s label had to rush a pre-order of the album before they were truly ready, as leak after leak were hurting sales prospects and upsetting the singer to no end. After one very compromising release of the entire album (as it stood then), Madonna posted the album on iTunes, allowing fans to download six songs immediately after ordering.

Joining with Snapchat is beneficial for both Madonna and the messaging app, even if it sounds odd at first. Snapchat’s biggest segment of users are millennials—the group that Madonna is trying to reach most, with mixed results so far. While she’s been a massive star for years, Madge has had a hard time connecting with the younger crowds, those who don’t appreciate the legacy she’s left and her staying power. On the other side of things, the prospect of a new Madonna music video—especially the first from a new album campaign—might be enough to convince older fans to download Snapchat, increasing their total number of users.

Though it may only be three years old, Snapchat is one of the most used and most valuable messaging apps out there. By the middle of last year, the company claimed that its users were sending over 700 million photos and videos per day. Experts vary on how much the company is actually worth, but many projections have it around the $10 billion mark.

Last year, it was revealed (thanks to the now-infamous Sony hack) that Snapchat was working on ways to further incorporate music into the app. Leaked emails show that the messaging giant had been in talks with music video platform Vevo to figure out a way to bring clips to the service. There is no word yet on exactly how that is going, though Madonna’s signing on could be a sign that music videos on Snapchat may be closer than we think.

Source : Forbes