Friday, July 20, 2012

MADONNA WORKS THE PUBLICITY :By Liz Smith!




Madonna’s latest video for her new single, “Turn Up the Radio” has the icon back in form, at least for my taste. Filmed in Florence, it has an amusing narrative – Madonna is shown as a beleaguered star trying to avoid the paparazzi. (Yes, all right, she’s playing herself.) She escapes in her car, turns up the radio, and picks up a lot of interesting people along the way – mostly attractive young men. She looks great. If this video is not up to the masterpieces of old – “Bad Girl,” “Take a Bow” “Vogue,” etc., it is at least more engaging and glamorous than her recent efforts. It’s always better to tell a little story in these videos, and nobody does it better than Madonna.

Of course, the big story about Madonna is that she is facing a lawsuit from France’s far-right National Front party, because of a brief image in one of her concert videos of that party’s leader, Marine Le Pen, with a swastika on her forehead. Madonna was warned not to use that bit in France or face the consequences. Silly National Front! Never tell Madonna what she shouldn’t do. It doesn’t work. And what are the “consequences”? Worldwide publicity for Madonna’s concert.

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