Madonna
Miriam Quart, president of ad agency Madison Avenue Consortium, calls the one-name legend “the original Gaga factor” and predicts she will return to prominence in the New Year. Love her or hate her, Madonna remains a household name. According to The Marketing Arm’s Celebrity DBI, an independent index that quantifies consumer perceptions of celebrities, 99% of U.S. customers are at least familiar with her. Considering her recent hiatus, that makes the Material Girl ripe for a major comeback. She will release a new single, “Gimme All Your Luvin,” in January. Then she will take to the nation’s biggest stage on February 5, headlining the Super Bowl’s halftime performance using a theatrical Cirque du Soleil concept. In March, she will release her first album in five years through Universal Music Group’s Interscope Records–just the first in a reported three-album deal.
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