Monday, July 18, 2011
M’s Material Girl Line Expands To Beauty, Intimates & Party Dresses
M’s Material Girl is launching a beauty collection.
The fashion label – which the singer designs with her 14-year-old daughter Lourdes – will expand to include a range of nail polish, lipgloss, body sprays and lotions in Macy’s New York next month with eye-shadows following in September and Lourdes loves choosing her favourite products.
She explained to WWD: “It was so much fun getting to pick all of my favourite scents for the Material Girl body products and lip glosses. The body products have fun names like Wicked Watermelon, Flirty Fruit, Midnight Magnolia and Sinful Sugar. I chose scents that I loved.”
Lanie List, chief merchandising officer at Iconix Brand Group – who have partnered with Material Girl on the collection – revealed Lourdes has a “very sophisticated eye” but all choices have to be approved by her mother.
She said: “Lola is 14 but she lives in New York City and has a very famous mom, so she has a very sophisticated eye. Lola is here once a month and sometimes more. She brings stuff from her own closet for inspiration. For the bath and body products she probably had 100 scents in front of her. She has a very mature approach to product development.
“Madonna definitely has creative input also. It’s a collaboration between the two. If Lola goes to a place with an idea that Madonna doesn’t think is appropriate for the brand, she’ll veto it. She’s a branding expert.”