Monday, November 1, 2010
Sunday, October 31, 2010
Saturday, October 30, 2010
Friday, October 29, 2010
Thursday, October 28, 2010
Rare Madonna and Tony Ward Pic!
A rare picture from 1989 has surfaced on the web…Madonna’s surrounded by Tony Ward, William Kendell and Mark Findlay during a party at Herb Ritts’ house in Malibu.
Wednesday, October 27, 2010
Tuesday, October 26, 2010
M Adds "Gym Owner" To Her Resume!
Madonna is not only a hit pop star, she’s a business.She ranked 10th on our most recent Celebrity 100 List with $58 million in earnings. She has starred in and produced movies. She has a line of children’s books. She’s launched her own clothing line (with her daughter Lourdes) and now Madonna is moving into the world of fitness.
The Material Girl has partnered with Mark Mastrov, the founder of 24 Hour Fitness gyms, to open a new line of fitness centers named Hard Candy after Madonna’s 2008 album.
The first gym will open in Mexico City in mid November and the singer herself is slated to visit on November 29th. According to a press release, the gym will be 30,000 square feet and feature “the very best in innovative training methods” with classes in things like Zumba, Latin Moves and specially-designed classes. (Voguing maybe?)
Also “the lavish locker rooms built with the finest materials will be a sanctuary for members.”
There are plans to open ten more gyms in places like Russia, Brazil, and Argentina but not the U.S. I contacted New Evolutions Ventures (Mastrov’s company) but have yet to hear back about why they are avoiding The States. It could be because the U.S. is currently saturated with gyms and some established chains are struggling. Bally Total Fitness, which competes with 24 Hour Fitness, has twice filed for bankruptcy.
The new partnership makes sense for Madonna who, at 52, seems to defy the aging process. The singer has always been associated with trends like yoga and Pilates and she has the arms to prove it.
But with only a few gyms opening worldwide, don’t expect Madonna’s newest venture to contribute much to her earnings come next year’s Celebrity 100 list. She’ll still make most of her money from touring. In 2009 her shows brought in $6 million per night and there are rumors a new tour is in the works for next year. She’s also got an ad campaign with Dolce & Gabbana.
Source: http://blogs.forbes.com/dorothypomerantz/2010/10/25/madonna-adds-gym-owner-to-her-resume/
Monday, October 25, 2010
Madonna To Open "Hard Candy" Fitness Centers All Around The World!
From Madonna.com
Madonna in partnership with her manager Guy Oseary and New Evolution Ventures (NEV) announced the establishment of Hard Candy Fitness global gyms which will open in major cities around the world.The first Hard Candy Fitness is a beautiful and uniquely designed 30,000 square foot space which is scheduled to open in Mexico City mid November in the exclusive Bosques de las Lomas area.Madonna will be visiting the gym on the 29th of November for the official launch.
Throughout her career Madonna has been devoted to fitness and well being and has worked out in literally hundreds of gyms around the world. As a result, she has a strong vision on what the ideal exercise, dancing and work outenvironment should be.The direction for how to bring that vision to the fitness world began to take shape during an initial meeting between Mark Mastrov, the innovator behind 24 Hour Fitness and Guy Oseary early in 2008.Mastrov has built a fitness empire of over 420 clubs in 16 countries.
Mastrov, his partner Jim Rowley of NEV, Craig Pepin-Donat, the Vice President of Marketing and Development, along with Madonna and Oseary, are now in the planning stages of opening 10 more locations in Russia, Brazil, Argentina and throughout Europe and Asia.In addition, they are currently exploring opportunities and local partnerships around the globe for facilities where fitness, fashion and entertainment create a unique member experience.
“Madonnas world tours have taken us to many of our favorite cities around the world. We are looking forward to opening Hard Candy Fitness with NEV in many of these same places,” commented Oseary. “Our goal is to create an environment inspired by Madonnas vision and high standards of what the ideal gym would be. Hard Candy Fitness will be a reflection of Madonna’s point of view and will reflect her input on every detail including music, space, light and other design cues.”
“Madonnas touch will be everywhere”, stated NEV Chairman Mark Mastrov.
Chris Dedicik, Hard Candys Managing Director commented, “Hard Candy Fitness is a one of a kind experience merging fitness with entertainment. We are dedicated to exceeding the expectations of our members.”
Hard Candy Fitness members will experience the very best in innovative training methods including private, group and dynamic training including traditional classes such as Zumba, Latin Moves and Cardio Kickboxing as well as new programming designed specifically for Hard Candy Fitness.The fitness center will also include a Bike Studio, a Mind Body Studio featuring The Great Wall, where members can practice BarWorks, Sculpting, Capoeria and the newest trends in Yoga.It will also house a healthy alternative Juice Bar/Cafe.The lavish locker rooms built with the finest materials will be a sanctuary for members who will be able to relax in sauna and steam rooms.Members will also benefit from state of the art cardiovascular equipment with personal viewing screens, more than 60 pieces of strength equipment / free weights and the best group fitness, functional training accessories and brands including PreCor, Hoist, Free Motion, Nautilus, Hammer Strength, StarTrac, AbCoaster, and TRX suspension training.
For membership information, visit the enrollment center at Bosque de Duraznos 47, Bosques de las Lomas or call +52 55 5245 7550. About New Evolution (NEV) – Based in Northern California, New Evolution Ventures (NEV) has a two-decade plus record of success delivering superior returns on investment in the acquisition, development, management and operation within the fitness industry, both domestically and internationally
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