New pretenders come and go every year: Britney, Beyonce, Rihanna, Lady Gaga... but there’s only one Madonna!

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At 53, the Queen of Pop put her throne beyond doubt yesterday when her new album MDNA went to Number One in FORTY-THREE countries on pre-orders alone
Yet until it’s released on CD on March 26 fans will be able to hear only one single from the album.
But within 24 hours of premiering the video of that first track – Give Me All Your Luvin’, featuring US star Nicki Minaj and Brit urban star M.I.A. – it had scored three million hits on YouTube.
In the video Madonna cavorts with American football players, pretends to breastfeed a baby, pays homage to Marilyn Monroe in a blonde wig... and wears her trademark crucifix throughout.
Her manager Guy Oseary said on Twitter: “MDNA is No 1 album on iTunes in 43 countries andGive Me All Your Luvin’ is No 1 single in 15 countries in just 1 day!! Thank Y-O-U”
Madonna’s 12th studio album became available to order for download on iTunes on Friday and immediately shot into the record books by becoming a more-or-less global Number One with most of the tracks still unheard.
This is just the beginning of what seems to be a global takeover in the coming weeks.
Tonight Madonna performs a 12-minute set at half-time during the American Super Bowl football championships in Indianapolis.
The mum of four will perform three classic hits and her new single during the show, which is broadcast to an estimated 200 million people around the world.
With input from global circus brand Cirque du Soleil and her own live show specialist Jamie King, it’s sure to be visually as well as musically stunning.
“I’m so nervous!” she said at a press conference this week.
“The Super Bowl is like, God in America. It’s like the whole country is watching this game.
“It’s everything and it means so much to people. Then I come on at half-time... I’d better put on a damn good show, right?”
She’s also said to be days away from announcing a world tour to support the album in her bid for total domination of the pop world.
Sounds like those younger rivals need to sharpen up their acts...or it’s game, set and Madge to Madonna.